• Collection
  • Amonea
  • Anita
  • Antigel
  • Arianne
  • Been-a-Boob
  • Chantelle
  • Charnos
  • Empreinte
  • Felina
  • Hanky Panky
  • Hanro
  • L'Aventure
  • Kim Allen
  • Lejaby
  • Le Mystere
  • Marie Jo
  • Prima Donna
  • Secret D'Eva
    Prima Donna began its mission in 1865, to design perfectly-fitting beautiful lingerie for naturally curved women who take a larger cup. True to their original vision today, you may choose from an extensive collection of full cups, demi cups and plunge (with panties to match) for your perfect look for day or night. Visit the store to see all the new colours and styles offered each season.

    Footnote:The PrimaDonna swimwear collection is the icing on the cake for women who need a larger cup. Now they can also count on the very best at the beach and at the pool. See Swimwear link above, or at Susansdestinations.com
  • Prima Donna / Deauville

    This fit is legendary, while the timeless design appeals to women of all ages. The three section underwire bra is extra firm support up to I cup, and an attractive embroidered lace so you can wear pretty lingerie every day. Watch for J cup this spring!

    Available in D to H cup 30-44 I cup 32 – 40 Available in Soft Ivory, Light beige, Black, and Moonstone - available for a short time only.
  • Prima Donna / Couture

    The Couture woman is looking for a structured full support bra, and a delicate fine rounder look. The excellent combination of elastic lace and structure tulle with a graphical pattern creates a stylish, fresh retro look. Available in Blue Bijou for the winter, and soft ivory, black and light beige.
  • Prima Donna Satin

    Your basic Satin is famed for its exceptional comfort, great sturdy fabric and fabulous support for a seamless bra. Cognac colour works beautifully under white for most women.
  • Prima Donna / Madison

    Madison is a firm support, wonderfully comfortable every day bra. The firm ‘cottony’ base paired with the beautiful stretch lace top makes the fit incredible as it hugs gently to make you feel perfectly secure. Available in Soft Ivory, Light beige, and Black as well as one feature colour each season.
  • Twist

    It’s PrimaDonna with a Twist . This lingerie collection puts a little more emphasis on foam cups, in young styles and prints, but still keeps the Prima Donna original mission - to design perfectly-fitting beautiful lingerie for naturally curved women who take a larger cup.

    Visit the store to see the latest collections and colours in stock.